When it comes to websites e-commerce or advertising online, none of this is set it and forget it. Please keep in mind that no matter what software your site is built with it will need updating to keep up with the fast pace of technology. Without updating your site there is a chance things can break, go wrong, or even stop working. We recommend checking your page functions often. For instance, if you are not getting a call or any contact from your site that means something may be broken on your site so the site visitors cannot contact you, or it may mean that no one is actually seeing your site because maybe your ads stopped running. It is possible that you can be on the top of Google and then sink to the bottom. Keeping up with your competition is important if you are counting on your website for any calls. With all that being said we recommend quarterly, or monthly maintenance for your online projects whether you do it yourself or hire a professional.